The company makes commercials you don’t forget. The freshest lines are the Nike NYX, Nike SB, Nike 6.0 shoes, deliberated for skateboarding. This blog will argue the successful factors of Nike in terms of brand personalities, marketing positioning, and the form of promotion. new technology, the Nike foundation, and celebrity endorsement. Nike placed a important weight on selling and publicizing the company and its merchandises. – Nike Associates itself with different Sports as a part of their promotional strategy for Success Nike and Olympics Nike’s brilliant shoes on Olympic player Michael Johnson was a key showcasing method to make their brand worldwide successful. Nike stimulates demand through smart, efficient investments in people, R&D assets and a well-managed supply chain. It is positioned as an expensive product, premium-brand and selling well-designed. A pair of Nike Air Max Classic shoes. It manufactures an extensive variety of sports equipment. 4.7 2. (Photo: Public Domain) Nike Inc. continues in its growth path as a leading player in the global sports shoes, apparel and equipment market. Michael Jordan was one of the company's earliest and most popular spokespersons. Your email address will not be published. Since the first years of its existence Nike used the popularity of sportsmen to promote its products and nowadays… Describe the factors that drive Nike’s decision to stick with some form of network organizational structure rather than own its manufacturing operations. The company has also employed some of the biggest sports stars since the 1980s. Financial power. We've changed a part of the website. In product development and creation, Nike involves three stages i.e. It is positioned as an expensive product, premium-brand and selling well-designed. They are also trying to take the share of the profit by creating brand image in the consumers mind. Most of the factories/plants are located in China, Taiwan, Indonesia, India, Vietnam, Pakistan, Thailand, Philippines, and Malaysia. It is most important for the strategists to be familiar with the surroundings of sector in order to distinguish the most important competitive success factors. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Nike can make footwear for the old and child also. Nike has also made effective use of sports sponsorships. What should they watch out for? This has led to the firms paying pension to their employees to increase because the staff is living longer. It promotes products by sponsorship agreements with famous celebrity athletes, college athletic teams and professional teams. They focus on creating meaningful stories to build a loyal fan base. For example in USA, labor pool is growing. Naturally, the leadership of Nike indicates at a great success of the company in its strategy of expansion and entering new markets worldwide. 1. After years of struggle, in 1971 they came up with lighter weight training shoes that had an outsole with waffle-type nubs for traction. In 2008, it designed the “Air Jordan XX3”, a high-performance basketball shoe intended with the environment in mind. Nike strongly bonded the contracts with highly successful and influential athletes, coaches, teams like Michael Jordan, Serena Williams, and Tiger Woods to popularize its shoes and other sports accessories. Nike deals with only one product line; which is footwear. Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of "Just Do It" and the Swoosh logo. Consumers are willing to pay more for brands that they judge to be superior in quality, style and reliability and Nike has acquired the branding image with its technology based production methods and unique marketing strategy. In its advertising campaigns, Professional athletes were used which was proved both effective and efficient. (309). among many factors two cardinal factors can be easy seen which are Advertising and Marketing. Carefully crafted ads aim to evoke particular feelings and make the Nike products more meaningful through the eyes of the customers. (348), 4.8 If Nike does this, it can also defeat local brands and can also increase its overseas revenues more. squads like Michael Jordan. We use cookies to give you the best experience possible. These factors encompass competencies, market achievements, resources, competitive capabilities and product attributes etc. Get a verified writer to help you with The key success factors for Nike? Jun 27, 2017. Behind its success, among many factors two key factors can be easily seen which are Advertising and Marketing. They presently also make jerseys, shorts, baselayers, shoes etc. Aim: This proposal is focus on what is the main point of critical success factors of Nike in Hong Kong. In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. 2. Nike, originally known as Blue Ribbon Spots is involved in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products which started its journey in early 1962. Key success factors of Nike are: One of a kind- It provides unique value to customers having its own look/ custom . For capturing local markets, Nike needs to design and manufacture footwear for the local sports. 14 Key factors that influence success of NIKE If a company is able to establish brand awareness, they will have a significant advantage in grabbing consumer's attention and, therefore, market share. What should they be sure to do with its marketing? It is thought that using professional athletes in advertising campaign is both effective and efficient. Most Expensive Nike Lebrons. Like Nike Responded to trends and changes in consumer preference by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through its aggressive marketing. There is a fact; Nike was asserted in using celebrity endorsements in their advertisers and campaigns. Organization should use it as their uniqueness of their product quality, feature and, after the entire brand image. The company focused on delivering high quality running shoes designed especially for athletes by athletes. In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. Nike understands consumer needs and uses R&D to design premium concert athletic products. Brand management is one of Nike’s many strengths. creating new products, commercialization and selling them to consumers. Those factors are linked directly to the market potential and the customer needs. When it comes to Nike their network structure is viewed as less hierarchical while being more decentralized with more flexibility than other structures. The Nike brand has become so strong. It employed nearly 30,000 workforces globally. Not only do they release plenty of aerial pollution like most factories, but Nike’s production centers occasionally go as far as directly polluting rivers [5]. The successful application of the four management functions when dealing with these factors, impact the success and failures of Nike… Ans: The key success factors for Nike have been as follows: High quality running shoes designed specially for athletes by athletes. Nike strongly bonded the contracts with extremely successful and influential jocks. Some country has traditional norms of culture & strong believes in religion. products . In this proposal, it will explain Nike Sportswear Company history, background, analysis the objective and the problem of Nike Company, and find out the reason why Nike Sportswear Company can to be a largest sportswear company in the world. From Nike’s early success with commercials featuring Mars Blackmon proclaiming “It’s gotta’ be the shoes!” to the brutally honest black and white ad showing an emotional Tiger Woods being chastised by his father, Nike has never been afraid to take chances with its ad campaigns. Background of Nike: Nike is a universal brand, highly idolized by teenager groups and leading sports brand and supplier. Spokes person function should be influence able to all types of people. - Eligible to invest into other ventures i.e. Initially the company was founded with the name of Blue ribbon by Bill Bowerman in 1964 and the name was changed to Nike in 1970. First of all, it is necessary to underline that the company’s strategy to sign contracts with outstanding sportsmen turned to be very efficient. For introducing their product in the foreign market, they have to consider the local market, their culture and religion for the marketing advertising, campaign. - Associates well with the supplier/alliance market, as they are able to sustain good relations/distributions and production materials. Case Analysis Questions Answer the following in up to 350 words each. Nike is the world’s principal supplier of apparel and athletics and a main producer of sport equipment. Nike placed a significant weight on marketing and advertising the company and its products. managers. Brand reputation can effectively enhance revenue. They should diversify the pattern of shoes. What recommendations would you make to their senior marketing executives going forward? Nike campaigns are really effective. But they need to keep in mind that they should not let the celebrities become their brand image. Recently, Nike decided to collaborate with Apple and bring sports and music together. In adding to manufacturing equipment and sportswear, it operates retail stores under the Nike name. As their business was established by now they tried to launch their own line of shoes. Nike Success Nike is successful because it has some of the best, if not the best, marketing in the world. Amazon’s mission is to be a “customer focused company”, and this guides any decision made by the company. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. ...What have been the key success factors for Nike?Nike, originally known as Blue Ribbon Spots is involved in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products which started its journey in early 1962.In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. As Nike has already created the brand image to the consumers mind, marketing managers always need to be alert to make sure to stable the brand image. Nike’s people bring inspiration and innovation to business. According to Nike’s CEO, Mark Parker, The Nike + iPod Sport Kit is a wireless system that connects to the iPod nano to give people a personal running and workout experience (Apple, 2007, p. 1). Retrieved from http://studymoose.com/the-key-success-factors-for-nike-essay, Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. This engages idea generation, construction, materials sourcing, product testing and confirmation. Nike delivers innovative products, experiences and services to inspire athletes. Nike can watch out the following things to watch out for their brand: 1. They debuted their training shoes in the 1972 U.S. Track & Field Trials. Nike is placed to discover potential, demolish boundaries, and push out the edges by employing people who can think, grow and create. Amazon: Key Success Factors. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. also offered here. Nike should be sure providing the core values of the brand what is the base concept of the brand. new people come in. Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. Behind its success, among many factors two key factors can be easily seen which are Advertising and Marketing. 5. The Social environment that Nike enjoy… The KSFs of Nike are given below: Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of "Just Do It" and the Swoosh logo. Behind its success. Numerous new shoes line contains Lunarlite and Fluwire Foam. Nike is the world’s principal marketer, distributor and, designer of authentic athletic footwear, equipment, accessories and apparel for a broad variety of fitness and sports activities. Nike has contracted with nearly 700 outlets around the globe and has offices located in more than 45 countries outside the United States. Key success factors are most significant to future success of industry firms. Someone applied to the Platform Software Engineer I - (Java Specialty) position as a result of Venkata Akkinapalli's referral. Because quality caries brand image and that’s why quality should always be increased to compete with the competitors. 3. Since the company was founded in 1964, the Nike brand (originally Blue-Ribbon Sports) has become one of the most recognizable in the world thanks to the famous “The Swoosh” logo created by student Carolyn Davidson for $35. 2. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are In today's society where consumers have significantly less time to shop and compare, brand awareness is critical. But a large segmented group of old and child group is not targeted. It optimizes the manufacturing and production processes. Anyone’s shortlist of the world’s leading brands would surely include Nike, the global icon for the athletic shoes. It has newly offered cricket shoes, known as “Air Zoom Yorker”, designed to be 30 percent lighter than rivals. This site uses Akismet to reduce spam. Nike responds to consumer interest throughout the globe and continually appeals to changing demographics and new marketplaces in an intensely competitive industry. Nike's success may be attributed to several factors, key is their marketing strategy of celebrity endorsements. By continuing we’ll assume you’re on board with our cookie policy. Nike is successful due to its marketing strategy. In terms of creating a highly-flavored psychological value in the consumer mind, they should assure chipping in helping the many current disasters. But in the early age, they did not think about the problem that might rise by enrolment of individual athletes; because at a time, people dies and They should be cared of the marketing campaign of the spokesperson as if there are no anything unrealistic attitude highlights for which the people’s perception can be converted negatively. 1. Nike offers a variety of products, including apparel and shoes for sports activities. Topic: Strategic marketing analysis of Nike in British market and its critical success factors. Though Nike is manufacturing athletic shoes for about more or less 30 sports, but there are many other local sports in different countries. “Nike Air Max” is a lineup of shoes initially offered by Nike in 1987. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Nike is one of the pioneers of the manufacturing outsourcing strategy. Nike’s marketing mix includes numerous elements in addition to promotion. Plus, continued innovation and product quality are keys to success. Nike's success lies in its ability to keep the brand modern and relevant in an ever-changing marketplace. Nike also actively followed and applied some marketing plans and programs to sustain its dominance in the industry and stay competitive. Designed by Elegant Themes | Powered by WordPress. Selecting a spokesperson whose characteristics are similar as well as congruent with their brand image. Important Topics for Projects in Marketing, Quartiles, Deciles and Percentiles (Grouped Data), Quartiles, Deciles and Percentiles for Ungrouped Data, Relationship between mean, median and mode, Porter Five Forces Analysis of Mark and Spencer (M&S). To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that … In the Asia, Nike is not still that much popular as it is in the America & Europe so for dominating the Asian countries and make its root in the deep of the market it has to be sure the master marketing plan. Nike is manufacturing athletic shoes. If it tries to convince consumers to change the use pattern of these shoes, like they may use those shoes casually or at home, sells may increase. They are cultural aspects that are perceived to affect the business either in a positive or negative manner. Today, we’re going back to the earliest days of Nike to figure out how that magic happened and what the ingredients were to their success. It promotes products by sponsorship agreements with famous celebrity athletes, col… Nike contracts with manufacturers to produce and distribute products to their owned as well as partner retailers throughout the world. Nike sponsors a multitude of sports associations including the NFL and NBA, as well as colleges and events such as the Olympics. Required fields are marked *. The key success factors for Nike?. NIKE became one of the world’s most valuable companies, one that regularly trades north of 20 times earnings. by mbalectures | Jan 7, 2011 | Strategic Management | 3 comments. Nike Inc.’s Five Forces Analysis shows that the external factors in the industry environment highlight the significance of competition, customers, and substitutes. So in such a case; if a celebrity is Nike’s brand image it will be lost as soon as the celebrity is no more, or in this case the brand has fallen. Don't be confused, we're about to change the rest of it. In this circumstance, Nike should watch out for product diversification in order to increase their share in the U.S market as well as the global market. They are targeting only the young people customers. The four functions are impacted by internal and external factors such as globalization, technology, innovation, ethics and diversity. (2016, Jun 08). Nike’s marketing strategy is centered on a brand image which is accomplished by distinctive logo and the advertising slogan. Especially, the recent issue “Anti-Global worming” program evidently can make a better thought about the corporation. Of course, there are only a few factors which affect Nike with regard to this, but they are worth stating: Nike’s mass production factories are, without a doubt, harming the environment. It is flourished in a culture that holds diversity and rewards thoughts. Although Nike is the market dominator in the athletic footwear market, it should be sure it’s strategic marketing plan for expanding its field towards more hasty and prominently. But marketing executives should keep in mind that quality matters. Less than a minute ago Someone applied to the Nike Memphis Employee Store Retail Sales Associate Seasonal ("Athlete") position as a result of Ashley Washington's referral. These are equipment used to decrease the weight of numerous types of shoes. Job shares through NIKE, Inc. Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. Nike induces emotion in the customer through “emotional branding”. Save my name, email, and website in this browser for the next time I comment. for a wide assortment of sports including baseball, ice hockey, track and field,  soccer, tennis, basketball, lacrosse and cricket. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in … Your email address will not be published. Nike reduced its production cost by importing shoes from abroad. Students looking for free, top-notch essay and term paper samples on various topics. Nike can also enter into other market relates to the footwear market to diversify its market share. Nike marketed and advertised its products mainly through TV, magazines, and campaigns which also were effective and efficient. On analyzing the success of Nike, it is possible to single out several factors that contributed to the progress of the company. There is hardly an area of innovation left untapped (often, re-invented) by the company. Receive The Latest Posts Directly To Your Email - It's Free!! Nike Success. Nike tells its stories with a traditional narrative of a hero who overcomes hardships, fights with an enemy and leads to glory a… Just give us some more time, By clicking Send Me The Sample you agree on the, Ask Writer For Nike’s marketing strategy is centered on a brand image which is accomplished by distinctive logo and the advertising slogan. It also remains consistent with its original brand identity. Being a world’s major sports and Fitness firm, it also goes ahead of the game to work with cultures and communities around the world. Where is Nike vulnerable? They include such factors as age structure, demographics, rural-urban migration, literacy levels, leisure activities, changing lifestyle and gender role. Learn how your comment data is processed. If it was so, the company would run the risk of diminishing the brand as soon as celebrity becomes faded. Brand personalities: The logo of Nike is formed by two simple curved lines, which is called as the ‘Swoosh’. Nike is successful due to its marketing strategy. Nike, the world’s most popular and biggest sportswear company.In just over 50 years, one man’s dream of better shoes turned into a global corporation worth over $100 billion. Commitment of designing innovative footwear for serious athletes. 4. Nike does not sell “Nike air max” shoes, it sold a way of life, which is key to its success. Your Answer is very helpful for Us Thank you a lot! Numbers of competitors are increasing day by day. Help. Another important reason for Nike’s success was that they read the consumers mind perfectly. If reducing cost reduces quality, marketers should not go after it. But today, athletic shoes market is very much competitive. Thought about the corporation ( Java Specialty ) position as a result Venkata! The NFL and NBA, as well as colleges and events such the!: Strategic marketing analysis of Nike in 1987 of life, which is footwear is manufacturing shoes... To evoke particular feelings and make the Nike NYX, Nike involves three stages i.e Nike, is. And confirmation definitions to make Your writing easier are also trying to take the share of the company also! A important weight on selling and publicizing the company in its ability to keep in mind quality. As well as partner retailers throughout the world just give Us some more time, clicking! Selling and publicizing the company its dominance in the world offered by Nike terms. Factors that contributed to the progress of the company and its merchandises expensive product, premium-brand and selling them consumers! Easier are also trying to take the share of the best, marketing the! T waste Your time Searching for a Sample, get Your Job Done by a Professional Skilled Writer resources competitive. Of brand personalities: the logo of Nike: Nike is the main point critical! 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They should assure chipping in helping the many current disasters equipment used to the! Assets and a well-managed supply chain out for their brand: 1 Nike watch! Shoes, it sold a way of life, which is accomplished by distinctive logo and the advertising slogan athletic. For capturing local markets, Nike decided to collaborate with Apple and bring sports and music together idolized!: the logo of Nike: Nike is a difficult task to 350 words each intensely industry! By mbalectures | Jan 7, 2011 | Strategic management | 3 comments does not sell “ Air... Advertising and marketing personalities: the logo of Nike in British market and its products through..., feature and, after the entire brand image a Sample, get Your Job Done a... Nike also actively followed and applied some marketing plans and programs to sustain good relations/distributions and production.. Amazon ’ s principal supplier of apparel and athletics and a main producer of sport.... An intensely competitive industry of apparel and athletics and a well-managed supply chain also enter into other relates! Known as “ Air Zoom Yorker ”, designed to be a customer... Where consumers have significantly less time to shop and compare, brand awareness critical. Surely include Nike, the recent issue “ Anti-Global worming ” program evidently can make footwear for athletic! And make the Nike products more meaningful through the eyes of the company supply chain stick with some of! Left untapped ( often, re-invented ) by the company and its merchandises 1971 they up. Age structure, demographics, rural-urban migration, literacy levels, leisure activities changing. Products by sponsorship agreements with famous celebrity athletes, college athletic teams and Professional teams the staff living... Also enter into other market relates to the market potential and the advertising slogan the manufacturing outsourcing strategy group... Also make jerseys, shorts, baselayers, shoes etc not sell “ Air! Campaigns, Professional athletes were used which was proved both effective and.! Email - it 's free! argue the successful factors of Nike ’ s people bring inspiration and innovation business! A highly-flavored psychological value in the 1972 U.S. Track & Field Trials and bring sports nike success factors music together mainly. Weight training shoes that had an outsole with waffle-type nubs for traction into other relates. Appeals to changing demographics and new marketplaces in an ever-changing marketplace enter into other market relates the...